Faculty Affiliate, Global Change and Sustainability Center
Faculty Affiliate, Environmental Humanities
Faculty Director, STEM Ambassador Program (STEMAP)
Associate Professor, Communication

sara.yeo@utah.edu

Professional Membership

• CLIMATE CHANGE: Research and Practice Taskforce Member, Center for the Advancement of Informal Science Education (CAISE), 01/2018

Publications

• CLIMATE CHANGE: McKasy, M., Cacciatore, M. A., Yeo, S. K., Zhang, J. S., Cook, J., Olaleye, R., & Su, L. Y.-F. (2023). Engaging the dismissive: An assessment of humor-based strategies to support global warming action. Public Understanding of Science, 09636625231186785. https://doi.org/10.1177/09636625231186785, 08/2023
• ECOLOGICAL & ENVIRONMENTAL CHANGE | FOOD SYSTEMS: Yeo, Sara K. & Silberg, Joshua (2021). Environmental documentaries in a digital age should be ethical, not just captivating. One Earth. Vol. 4, 780-782., 06/18/2021
• ECOLOGICAL & ENVIRONMENTAL CHANGE: Allen, H. & Yeo, S. K. (2020). A content analysis of newspaper coverage of colony collapse disorder. University of Utah Undergraduate Research Journal., 04/2020
• ENERGY: McKasy, Meaghan & Yeo, Sara K. (2018). A comparative case study of electric utility companies’ use of energy democracy in strategic communication. Frontiers in Communication. Vol. 3., 08/2018
• CLIMATE CHANGE: Yeo, Sara K., Binder, Andrew R., Dahlstrom, Michael F. & Brossard, Dominique (2018). An inconvenient source? Attributes of science documentaries and their effects on information-related behavioral intentions. Journal of Science Communication, 17(2), A07. Journal of Science Communication. Vol. 17., 05/2018
• CLIMATE CHANGE: Yeo, Sara K., Handlos, Zachary J., Karambelas, Alexandra, Su, Leona Yi-Fan, Rose, Kathleen M., Brossard, Dominique & Griffin, Kyle S. (2017). The influence of temperature on topics of Twitter discourse about #climatechange and #globalwarming. Journal of Science Communication. Vol. 16, 1-25., 12/2017
• ENERGY: Yeo, Sara K., Su, Leona Yi-Fan, Scheufele, Dietram A., Brossard, Dominique, Xenos, Michael A. & Corley, Elizabeth A. (2017). The effect of comment moderation on perceived bias in science news. Information, Communication & Society. 1-18., 07/2017
• WATER: Flint, Courtney G., Dai, Xin, Jackson-Smith, Douglas, Endter-Wada, Joanna, Yeo, Sara K., Hale, Rebecca & Dolan, Mallory K. (2017). Social and geographic contexts of water concerns in Utah. Society & Natural Resources. Vol. 30, 885-902., 01/2017

Presentations

• ENERGY: Yeo, S. K., Cacciatore, M. A., Freiling, I., McKasy, M., Su, L. Y.-F., Siskind, S. R., & Caven, J. (2023, December). That’s funny: The role of humor in risk and benefit perceptions and support for geothermal energy. Annual Conference of the Society for Risk Analysis (SRA), Washington, DC., 12/2023
• CLIMATE CHANGE: Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., & McKasy, M. (2021, August). The differential effects of science humor on three scientific issues: Global warming, artificial intelligence, and microbiomes. Annual Conference of the Association for Education in Journalism and Mass Communication, virtual., 08/2021
• CLIMATE CHANGE: McKasy, M., Cacciatore, M. A., Yeo, S. K., Zhang, J. S., Cook, J., & Olaleye, R. M. (2021, August). The impact of emotion and humor on support for global warming action. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), virtual., 08/2021
• CLIMATE CHANGE: Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., McKasy, M., & O’Neill, L. (2021, March). Humor: Effective for some, not all, science topics. Science Talk ’21 (virtual)., 03/2021
• ECOLOGICAL & ENVIRONMENTAL CHANGE: Allen, H. W.*, & Yeo, S. K. (2020, April). Content analysis: Newspaper coverage of colony collapse disorder. University of Utah Undergraduate Research Symposium, Salt Lake City, UT., 04/2020
• CLIMATE CHANGE: McKasy, M., O’Neill, L., & Yeo, S. K. (2020, May). Commenting on carbon neutral: The transforming role of citizens and cities in the fight against climate change. Presented at the 16th conference of the Public Communication of Science and Technology Network (PCST), Aberdeen, Scotland., 02/2020
• CLIMATE CHANGE: McKasy, M. & Yeo., S. K. (2019, July). Testing the Heuristic-Systematic Model of information processing for public support of carbon neutral pledges. Presented at the Annual Conference of the International Association for Media and Communication Research (IAMCR), Madrid, Spain., 07/2019
• CLIMATE CHANGE: Yeo, S. K., Handlos, Z. J., Karambelas, A., Su, L. Y.-F., Rose, K. M., Brossard, D., & Griffin, K. S. (2018, April). The influence of temperature on topics of Twitter discourse about #climatechange and #globalwarming. Presented at the 15th International Public Communication of Science and Technology Conference, Dunedin, New Zealand., 04/2018
• ENERGY | CLIMATE CHANGE: Global Change and Sustainability Center (GCSC) Seminar Series, 04/2018
• NATURE & CULTURE | ENERGY | CLIMATE CHANGE: Invited Keynote Panelist, Annual Conference of the Public Communication of Science and Technology Network (PCST), 04/2018
• CLIMATE CHANGE | AIR QUALITY: Salt Lake County Climate and Health Symposium, 04/2018